Header graphic for print
Private Surgeon General Class Action Defender

Category Archives: Organic

Subscribe to Organic RSS Feed

Barbara’s Bakery and Naked Juice Settle GMO Class Actions and Agree to Third-Party Substantiation of Non-GMO Labeling

Posted in False Advertising Claims, GMO, Organic

Class actions challenging “all natural” labels on products allegedly containing genetically modified organisms (GMOs) are all the rage in California. The jury is still out on how these claims will ultimately hold up, but some litigants don’t want to find out. Recently, both Barbara’s Bakery and Naked Juice agreed to settle the cases pending against… Read More

Defining “Natural”: The National Organic Program Offers Guidance That May Impact Organic and Nonorganic Food Producers Alike

Posted in Organic

The USDA’s National Organic Program (“NOP”) recently issued draft guidance (here,  here, and here) that organic and nonorganic food manufacturers alike should be aware of. In addressing what is required to certify a product as “organic,” the NOP has offered its own definition of “natural” (or “nonsynthetic”), which is “a substance that is derived from… Read More

General Mills Points to Ingredient List in Defense of “100% Natural” Claims

Posted in False Advertising Claims, Motion to Dismiss, Organic, Standing

General Mills recently filed a motion to dismiss a putative class action accusing the company of falsely advertising its popular Nature Valley granola products as “100% natural.”  Chin et al. v. General Mills, Inc., Case No. 12-cv-2150-MJD-TML (D. Minn.).  The crux of plaintiffs’ claims is that the granola is not “100% natural” because it contains… Read More

Worth the Wait? FTC Releases Final Revised “Green Guides”

Posted in Organic

The U.S. Federal Trade Commission (“FTC”) has released final revisions to its Environmental Marketing Guides, commonly known as the “Green Guides.”  The Green Guides, the FTC’s guidance document on enforcement of Section 5 of the FTC Act and similar state laws that prohibit deceptive or misleading marketing acts or practices, illustrate how the FTC monitors… Read More

Class Action Settlement Regarding Alleged Mislabeling of “Organic” Milk

Posted in False Advertising Claims, Misbranding, Organic, Preemption, Settlement

A Missouri federal judge has preliminarily approved a class action settlement in a multidistrict litigation involving the alleged mislabeling of organic milk. In re Aurora Dairy Corp. Organic Milk Mktg. & Sales Practices Litig., No. 4:08-md-1907-ERW, D.E. 321 (E.D. Mo. Sept. 14, 2012). Piggybacking on a 2007 report issued by the U.S. Department of Agriculture… Read More