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Private Surgeon General Class Action Defender

Category Archives: Misbranding

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FDCA Express Preemption Victory in Benecol Misbranding Class Action

Posted in False Advertising Claims, Misbranding, Preemption

A recent Third Circuit case brings good news for defendants making express preemption arguments under the Food, Drug and Cosmetic Act (FDCA) in misbranding class actions. Last week, the court affirmed the dismissal of a putative class action holding that Johnson & Johnson’s representations of the trans fat content and cholesterol-lowering capabilities of its Benecol®… Read More

“All Natural” Suit Against AriZona Iced Tea: Class Decertified and Suit Tossed

Posted in False Advertising Claims, Misbranding

In the world of food misbranding class actions, few cases have yet made it to the merits stage.  Companies defending against these claims should accordingly take note of AriZona Iced Tea’s recent win in Ries v. AriZona Beverages USA LLC, No. 3:10-cv-01139-RS, Docket Entry 195 (N.D. Cal. Mar. 28, 2013). Challenging HFCS and Citric Acid… Read More

FDA Will Finally Weigh In on “Gluten-Free” Labeling Requirements

Posted in False Advertising Claims, Misbranding

Over the past several years, consumers have no doubt seen an increase in “gluten-free” representations on food labels and restaurant menus. But what does “gluten-free” really mean and why is it important? After years of research and public comment, the U.S. Food and Drug Administration will finally weigh in on the issue. Its proposed “gluten-free” label requirements are… Read More

Preemption: The Cure for the Common Claim?

Posted in Misbranding, Preemption

Although the landscape of the Federal Food Drug and Cosmetic Act (FDCA) preemption of private Surgeon General class action claims continues to shift under our feet in California, first with POM and recently with  this case, the Sixth Circuit has recently made clear that consumer protection claims that would not have existed “but for” the… Read More

Standing 101: Can You Be Injured by a Product You Never Bought?

Posted in Misbranding, Retailer Defenses, Standing

Common sense tells you that you can’t be injured by something you never bought.  This must be covered in Standing 101, right?  Believe it or not, this issue is being debated right now in the California consumer class action context.  Here’s what’s going on. Standing as a Threshold Issue Courts are grappling with the issue… Read More

Class Action Settlement Regarding Alleged Mislabeling of “Organic” Milk

Posted in False Advertising Claims, Misbranding

A Missouri federal judge has preliminarily approved a class action settlement in a multidistrict litigation involving the alleged mislabeling of organic milk. In re Aurora Dairy Corp. Organic Milk Mktg. & Sales Practices Litig., No. 4:08-md-1907-ERW, D.E. 321 (E.D. Mo. Sept. 14, 2012). Piggybacking on a 2007 report issued by the U.S. Department of Agriculture… Read More

Food Binge: Big Tobacco Lawyers Set Their Sights on the Food Industry

Posted in False Advertising Claims, Misbranding

As the New York Times recently reported a group of former tobacco lawyers looking for a shakedown have gone on a food binge.  Over the past four months, class counsel has filed 24 (and counting) nearly identical food “misbranding” class actions in federal court in the Northern District of California.  So many “misbranding” cases have… Read More

Preemption and the Health Claim Class Action:
FDA to the Rescue?

Posted in False Advertising Claims, Misbranding, Preemption

In one of the very first private surgeon general class actions, plaintiffs alleged that pictures of fruits on fruit drink products conveyed to consumers that the products contain those fruit in amounts greater than the 10% fruit juice common in most fruit juice drinks.  Thankfully, the Central District of California ruled that the FDA’s precise… Read More